Survey Creation
Redesigning the survey creation and customisation user flow
at zenloop. Enhancing the granularity of current features,
and making it ready for scalability.
Summary
In order to collect the NPS feedback from customers, our users have the need to customize and create different sets of surveys with different settings and features, as well as to be able to distribute them via different channels. As the requirements from our customers grew in granularity and complexity over time, instead of keep adding new features to the current flow, a redesign of the whole flow was proposed by the design and product team that would allow our users to complete the tasks easier, more intuitive, and faster.
Project
Survey customization
Redesign for zenloop
Timeframe
7 weeks
Process
Customer insights and
interviews
Early Lo-fi Mockups
Hi-fi mockups
Prototyping
User testing
Hi- Fi designs
Handoff
Role
Design
Wireframing
User Research
Prototype
User testing
Hi-fi Design
Handoff
Solution
A more flexible, cleaner, and responsive canvas. The introduction of a lateral slide-in menu with tabs, that’ll provide a better information architecture, easiness to organize the creation flow, and be ready to scale for future needs in one place.
Phase 2: Themes
After the release of the first phase of the redesign and based on customer feedback gathered since the first prototyping sessions till after the release testing, we decided to introduce the capacity to create, save and share themes. This will allow our users to save sets of customized templates with styles, backgrounds, and even some features across all survey channels and within the whole organization.
